Editorial
Writing
Stories from the masthead, plus notes from the desk. Bylines are the authors we defined — not one voice on every URL.
Copilot is a tenant tax, not a second ChatGPT
Microsoft 365 Copilot is worth the seat if the work already lives in Word, Outlook, and Teams. It is an expensive way to buy another chat tab. Here is the seat math, and when to skip it.
Gary Stanton · September 16, 2026
The Productivity Gap Is Real: What Happens When Your Competitor Adopts AI First
By April 2026, the gap between companies that deployed AI six months ago and those just starting is already permanent. Here's why catching up later doesn't work, and what to do Monday morning.
Dana Whitfield · April 9, 2026
The Three-Layer ROI Framework: Why Most AI Projects Fail Before They're Measured
Companies measuring AI ROI the wrong way kill good projects and overfund bad ones. Here's how operators at scale separate signal from noise.
Dana Whitfield · March 15, 2026
How to Build an AI Business Case Your CFO Will Actually Approve
Most AI proposals die in finance. Here's a practical framework for quantifying AI benefits, addressing risk, and presenting a case that gets funded.
Dana Whitfield · March 3, 2026
The 30-Day AI Workflow: How to Prove Value Before You Scale
Most companies build ambitious AI systems and hope they work. Winners do the opposite: they automate one boring task, measure ruthlessly, and only scale when the signal is unmistakable.
Jules Marchetti · October 12, 2025