Editorial
Writing
Research-backed stories and practical guidance on AI adoption, tools, costs, and the work of putting them into production.
Write an AI Use Policy Employees Can Actually Follow
A restrictive AI policy can push useful work into personal accounts. Give employees an approved lane, concrete data examples, a fast request path, and a few hard stops.
Dana Whitfield · October 9, 2026
AI Tools for CFOs: Buy in the Order the Books Can Support
A CFO can choose finance AI more confidently by testing reconciliation, close, and forecasting in that order. Source traceability and reviewer capacity determine when to expand.
Gary Stanton · October 6, 2026
Prepare Better Sales Outreach with Claude Cowork and Salesforce
Turn approved CRM records, emails, meeting notes, product signals, support cases, and public research into a useful brief and reviewed customer message.
September 28, 2026
Use AI to Hire for the Work, Not the Interview Performance
A practical guide to using AI to clarify a role, write a better job description, run a fair structured interview, review transcripts, and measure whether the hire succeeds.
September 28, 2026
Your Recruiters Already Pasted Resumes Into ChatGPT. Here's How to Govern It Before Legal Does.
Every recruiting team is already using AI to screen candidates—without contracts, audit trails, or explainability. The companies shipping fast aren't banning it. They're systematizing it.
Dara Keating · September 15, 2026
The Helpdesk Trap: Why AI Chatbots Fail and What Support Ops Should Deploy Instead
Most teams deploy chatbots to reduce support volume and end up paying for both the bot and the people anyway. The problem isn't the AI. It's the order of operations.
Thomas Bennett · September 15, 2026
Your Forecast Is a Fiction — Here's How to Rebuild It Before Thursday
Most sales managers know their forecast is wrong but fix it by interrogating reps harder. The real fix is a three-layer system that replaces gut feel with behavioral signals, starting with the data rot underneath.
Dana Whitfield · March 3, 2026
The One-Tool Rule: How to Add AI to a Founder-Led Business Without Losing Your Week
Most founders try six AI tools, stick with none, and lose a month. The One-Tool Rule forces a different sequence: find your worst time leak, fix it with one tool, then expand only after the habit holds.
Dana Whitfield · March 3, 2026
AI for CFOs: Automating the Finance Work That Used to Eat Your Week
CFOs are quietly using AI to automate variance analysis, board reporting, and forecasting. Here's exactly what they're using and how.
Dana Whitfield · March 3, 2026
Your Marketing Org Chart Is Lying to You — Here's the Operating Model That Replaces It
Most CMOs are bolting AI tools onto a broken operating model. The ones pulling ahead have rebuilt how decisions, content, and budget allocation actually flow through their teams.
Dana Whitfield · March 3, 2026
The RevOps Playbook: Stop Building AI Systems Nobody Uses
Illustrative scenario: a SaaS company spends six months building a lead-scoring model that sales representatives ignore. The point is the adoption failure, not a claimed customer engagement.
Dara Keating · November 1, 2025
The AI Stack Every Lean SaaS Team Actually Needs in 2026
A Series A fintech founder shipped in six months what a Series B competitor promised in Q2. The difference wasn't talent or capital—it was how they stacked AI into existing workflows.
Dara Keating · October 1, 2025