Field note
Ecommerce · Desk 09
Generated product descriptions are fine when a merchandiser edits them and the claims match the spec sheet. They are expensive when they invent a feature, a certification, or a size. Keep a claims list. Kill anything the model cannot point to.
Support deflection (Intercom or equivalent) only counts if the article exists. Returns, damaged-in-transit, and payment failures should not close in the bot. Automation belongs on: new SKU → draft PDP → review queue, and ticket tag → macro.
Do not add a fourth writing tool because the catalog is large. One model, one PIM or Shopify source of truth, one reviewer. Measure conversion and return rate on generated PDPs, not word count.
Write from the spec. If the model invents a certification, you own the return.
How we read this categoryWe count conversion and return rate on generated PDPs. Word count is a vendor metric.
Write from the spec. Route exceptions to a human. Ignore “AI storefront” pitches until that is boring.
