Lab notes · 4 jobs
Writesonic is cheap volume. You still edit.
Writesonic is a factory. You give it a keyword or a SKU list and it produces pages. That is useful if you already have an editor and a claims list. It is a hole if you publish the pile. I ran four jobs: a 1,200-word “guide” from a keyword, a batch of product blurbs from a spec sheet, a rewrite that asked for “more SEO,” and a founder letter I asked for on purpose. Two jobs are why a catalog team would pay a small bill. One is why the page will contradict itself. One is why a careful desk should not start here.
Run 01
I asked it for a 1,200-word guide from a keyword
What I fed itKeyword: “AI invoice matching.” I asked for a guide a controller could skim. No outline of my own. Default article workflow.
Where it shone
I got an outline and a page. A blank morning will not give you that for $0. For a site that already has an editor, the pile is the product.
Where it face-planted
Paragraph two said the tool replaces the AP clerk. Paragraph six said a human still has to approve. Both cannot ship. I kept the outline. I rewrote the contradiction. If you publish the first draft, you published both.
The useful output was the skeleton. The dangerous output was the two truths. Writesonic will fill the word count. It will not keep a single claim.
Run 02
I asked it for product blurbs from a spec sheet I actually had
What I fed itA sheet with material, weight, and one certification. I asked for 80-word blurbs. I said do not add features.
Where it shone
When it behaved, the blurb was a readable version of the row. That is cheap catalog labor a human should not type from scratch.
Where it face-planted
On SKU four it added a water-resistance rating that was not on the sheet. Catalog lies become returns. I grepped the batch for numbers that were not in the sheet and killed two more. The editor is the product. The factory is the input.
Write from the spec. Grep for the rest. Writesonic will invent a feature because features sound like copy.
Run 03
I asked it to make a decent paragraph “more SEO”
What I fed itA clean 120-word explanation I had written. I asked Writesonic to optimize it for the keyword. I wanted to see what “optimize” does to a paragraph that already worked.
Where it shone
It put the keyword in the first sentence. A search lead who only checks that will be happy.
Where it face-planted
It put the keyword in the first sentence three more times. The paragraph became unreadable. I reverted. SEO that a person will not finish is not SEO.
Do not run “more SEO” on a paragraph that already said the thing. Writesonic will spend your clarity on a count.
Run 04
I asked it to write a founder letter — the wrong job
What I fed itA missed quarter, a real number, a team that did row. I asked for a letter in the founder’s voice. This is a careful desk job. Writesonic is a factory. I ran it so we would not call the cheap pile a voice.
Where it shone
Nothing I would send. It can imitate a letter. Imitation is how you get a town-hall paragraph with a keyword in it.
Where it face-planted
It opened with a lesson and closed with a keyword. The miss was in the middle, hedged. I wrote the letter. If your founder sounds like an article workflow, you used the wrong tool on purpose.
This is the clean miss. Volume pages, not letters. If a person has to put their name on it, leave the factory.