Skip to content

Writing & Content

Lex

Finish the piece in the file — not a factory, not a chat tab

Freemiumfrom $20/mo
Best for Everyday draftingBest for Long documentsBest for Finishing a piece

Lex is the writing seat you use when the job is to finish a piece in a document — an essay, a reported draft — not when the job is fifty product pages or a conversation about the piece. I ran four jobs inside the file.

List price: Free tier with limits. Pro around $20/mo. Confirm current packing.

Lab notes · 4 jobs

Lex is a room, not a chatbot

Lex is a document with inline AI. You write in the page. The model offers a continuation in the page. That is a different shape than a chat tab you paste back from. I ran four jobs: finishing an essay that had stalled, accepting a ghost continuation I should have rejected, a reported paragraph with a named source, and a batch of SEO product blurbs I asked for on purpose. Two jobs are why a writer would leave ChatGPT. One is why you still own the argument. One is why a catalog team should not.

  1. Run 01

    I asked it to help finish an essay that had stalled

    What I fed itA 900-word draft about a missed hire. The last paragraph restated the second. I sat in Lex and asked for a continuation from the cursor, not a new outline.

    Where it shone

    It stayed in the file. I did not lose the piece to a chat sidebar. For a writer who stalls at the end, that is the product: the next sentence appears where the last one was.

    Where it face-planted

    The continuation resolved the miss with a lesson. I had not earned a lesson. Lex wants to land the plane. Some essays should not land yet. I cut the moral and wrote the last six lines myself.

    The useful output was staying in the room. The cheap output was the landing. Lex will help you finish. It will also help you conclude.
  2. Run 02

    I asked it to keep going when the ghost text was already wrong

    What I fed itGhost text offered a turn I did not want: the hire had “found a better fit.” I tab-accepted it once, on purpose, to see how far the file would drift.

    Where it shone

    You can see the damage immediately because it is in the page, not in a thread you forget. That is an honest room. A chat tab hides the bad paragraph in history.

    Where it face-planted

    Two sentences later the piece was about their new job. I had accepted a fork. Undo exists. So does the habit of tab-accepting because the gray text is sitting there. I rolled it back. The danger is not the model. The danger is the key.

    Treat ghost text like a suggestion from a colleague who did not read the assignment. Look at it. Do not tab in your sleep.
  3. Run 03

    I asked it to continue a reported paragraph with a named source

    What I fed itA paragraph that ended on a quote I had actually heard. I asked Lex to continue in the same register, no new quotes.

    Where it shone

    When it behaved, it paraphrased and stopped. A room that will not invent a speaker is a room you can work in.

    Where it face-planted

    On a second pass it closed with a sentence in quotation marks I had not typed. It looked like the source. It was the model. I deleted the marks and the sentence. If you publish the ghost quote, you invented a person.

    No new quotation marks. That is the rule. Lex will finish a reported piece. It will also finish it with a quote you cannot defend.
  4. Run 04

    I asked it for forty SEO product blurbs — the wrong job

    What I fed itA list of forty SKUs and a request for 80-word blurbs. This is a catalog job. Lex is a room for a piece. I ran it so we would not sell it as a factory.

    Where it shone

    Nothing a merchandiser would pay Lex for. You can paste a list. You will hate the room.

    Where it face-planted

    It wrote three thoughtful blurbs and then started repeating the first one with the SKU swapped. A writing room is the wrong shape for a grid. I opened a cheaper model and a sheet.

    Lex is for the piece you are in. It is not Writesonic. If the job is a catalog, leave the room.

Skip this seat if

Skip Lex if you wanted a chatbot, a brand CMS, or a catalog factory. Skip it if you tab-accept ghost text without reading. Skip it if the work is a sequence or a claims list. A room is not a workflow.

Buy Lex if you write pieces and you stall at the end of them. Stay in the file. Reject the easy landing and every quote you did not hear. If you need volume, a chat tab, or a novel with a bible, this is the wrong room.

AAT · Editorial reading

The Dials

Four readings. Not a score. Not a room.

A writing room, not a procurement event.

Company size

One personThe Fortune 500

How automatic

You still finish itIt already ran

Style

It invents a voiceIt follows yours

Collaboration

One keyboardThe whole team

Four independent meters for this product. They do not cross. Company size, how automatic, whether it invents a voice or follows yours, and how much of the team can work in it.

More Writing & Content tools

More tools in this category. Confirm list prices on the vendor page.

ChatGPT

The general model most teams already opened

Freemiumfrom $20/mo
Best for Everyday draftingBest for Breadth over depth

ChatGPT is the default general assistant: drafting, analysis, coding, and research in one chat. It wins on breadth and plugins. It does not know what your brand is allowed to claim.

Claude

Long documents and careful prose

Freemiumfrom $20/mo
Best for Long documentsBest for Everyday drafting

Claude is the long-document seat: contracts, reports, and careful tone. Use it when context window and restraint matter more than plugins.

Grammarly

Edit layer that sits on whatever you already write

Freemiumfrom $12/mo
Best for Editing & grammar

Grammarly is the edit pass, not the draft engine. Pair it with one model. Do not buy it as a second writer.

Writer

Enterprise brand and terminology control

Contact
Best for Brand voiceBest for Editing & grammar

Writer is the governed writing layer: terminology, style, and where the model is allowed to run. Buy it when legal already has a claims list.

Gemini

Google’s general model inside Workspace

Freemiumfrom $20/mo
Best for Everyday draftingBest for Breadth over depth

Gemini is the right general model if the team already lives in Google Workspace. It is a draft layer, not a brand system.

Jasper

Brand-voice tooling for volume content

Paidfrom $39/mo
Best for Brand voiceBest for Marketing copy

Jasper is worth the seat when you already ship enough branded content to need voice training and an approval queue. It is not a strategy substitute.

Microsoft 365 Copilot

Drafts inside Word, Outlook, and Teams

Paidfrom $30/mo
Best for Everyday draftingBest for Long documents

M365 Copilot is the writing seat for companies that will not leave Word and Outlook. Buy it as an add-on to a stack you already administer, not as a second ChatGPT.

Copy.ai

GTM workflows on top of short-form copy

Freemiumfrom $36/mo
Best for Marketing copyBest for Everyday drafting

Copy.ai is short-form and GTM workflows — sequences, variants, CRM-connected drafts. Long-form still needs a reviewer.

Sudowrite

Long-form creative, not corporate blogs

Paidfrom $19/mo
Best for Long documents

Sudowrite is for narrative and creative long-form. Skip it if the job is ads, SEO, or a style guide.

Anyword

Performance-scored marketing copy

Paidfrom $39/mo
Best for Marketing copy

Anyword scores variants against predicted performance. Use it for ads and landing pages, not novels.

Other categories