Field note
Head of sales · Role 04
Gong (or equivalent) at about ten reps, once someone will actually listen. The CRM you can administer. Apollo or the list tool you already pay for. That is the stack. Clari before stages mean something is a slide.
Do not buy a second outreach-sequencing tool because the win rate is poor. Skip an AI sales-development representative that books meetings into an ignored calendar. Measure how often account executives open call notes, and compare forecast with actual closes in one segment.
An AI sales-development representative that books meetings into an ignored calendar creates activity without credible buyer interest.
How we read this categoryList quality before another opener. Forecast vs close on one segment. Not “AI meetings booked.”
Buy the tape and the list. Do not buy a second brain for the forecast.
