CRM
Attio
A CRM that feels like a modern data tool
A flexible CRM with a modern data model. Best evaluated on object limits, reporting, permissions, migration effort, and the seat count required by your full operating team.
Buyer verdict
Attio is most compelling when a team wants a flexible data model and a modern working surface, not a prebuilt enterprise sales process. The buying decision turns on object limits, reporting, permissions, and how many people truly need paid seats.
Pricing and feature limits checked September 21, 2026. Vendor terms can change.
What it costs
Use the list price as a starting point. Model every role and the limits your operating process will actually use.
| Plan | Published price | What to notice |
|---|---|---|
| Free | $0 | Up to 3 seats and 50,000 records. |
| Plus | $36/user monthly or $29/user monthly billed annually | Up to 10 seats, 250,000 records, and 20 reports. |
| Pro | $86/user monthly or $69/user monthly billed annually | No seat cap, 1 million records, permissions, sequences, call recording, and 100 reports. |
| Enterprise | Custom | Adds enterprise controls and higher or unlimited limits. |
Worked cost check
Worked seat math: six Plus seats cost $216 per month on monthly billing or $174 per month at the published annual rate—a $504 difference across a full year. Six Pro seats are $516 monthly or $414 at the annual rate, a $1,224 annual difference. This excludes migration, administration, integrations, and any seats outside the sales team.
Where it earns the seat
- • Your customer data does not fit a conventional account-contact-opportunity hierarchy.
- • Operators need to build lists, relationships, and workflows without waiting for a CRM administrator.
- • A small team can stay inside the Free or Plus limits while proving the operating model.
Where it faceplants
- • A migration is treated as a CSV import instead of a field, relationship, automation, and reporting redesign.
- • The team prices only sellers and forgets operations, support, finance, or leadership users who need access.
- • A buyer assumes every dashboard, permission, and object is available on every plan.
A test that produces a buying answer
Run these jobs with your data. Record the result before anyone discusses whether the interface feels modern.
TEST 1
Rebuild one live pipeline
Measure: Fields preserved, relationship accuracy, and manual cleanup time.
TEST 2
Create the weekly forecast
Measure: Time to reproduce the current report and any missing calculations.
TEST 3
Route 100 sample records
Measure: Wrong owner rate, unassigned rate, and time to correct exceptions.
TEST 4
Model total seat cost
Measure: Monthly and annual cost for every required role, not only sellers.
Continue the decision
Price the whole operating change
Model every seat and the human work around it, then document the baseline, evidence grade, and stop rule before approval.
Primary sources
AAT · Editorial reading
The Dials
Four readings. Not a score. Not a room.
Modern objects. Still a CRM — treat it like one.
Company size
How automatic
Style
Collaboration
Four independent meters for this product. They do not cross. Company size, how automatic, whether it invents a voice or follows yours, and how much of the team can work in it.
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